Down below, where it all begins...
The Dead Sea is Ahava's home, at the bottom of the world. It's a strikingly beautiful and peaceful place - a geological wonder filled with the kind of contrasts that only Mother Nature could create.
It's mysterious: An oasis in the middle of the wilderness; a unique salty lake and muddy shoreline that holds the Earth's greatest concentration of skin-moisturizing minerals; sea water filled with a one-of-a-kind, age- delaying algae; and skin-soothing plants that grow in the driest desert conditions.
In 1988, Ahava began clinical research into the powerful effects of its rich selection of minerals in facilitating skin renewal, forming AHAVA Dead Sea Laboratories. And we haven’t stopped since – exploring the richness of these natural skin-replenishing treasures and optimizing them with scientific precision in bringing the finest nature-inspired Dead Sea face and body care products to market.
Over the years, Ahava has cultivated a unique brand identity that is synonymous with the richness, purity and natural goodness that define this mineral rich basin. Through Ahava's ongoing efforts, they have rightfully earned the reputation as the definitive Dead Sea cosmetic brand.