Effortless Natural Beauty!

Pacifica started as a grassroots verison, where two people dreamed of a company where product, not marketing was king, and at the heart of it was compassion, beauty and respect. Brook-Harvey-Taylor founded Pacifica in 1996 with her husband Billy.

Their product is 100% vegan, cruelty-fee, a natural beauty brand has craved out a ground breaking position, utilizing natural ingredients in high-performance products with accessible price points.

Beauty is about magic and mystery. Pacifica delivers the emotional power and inspirational appear of natural beauty with each and every product. Their goal is to elevate the performance and credibility of natural beauty.

The quality of ingredients and increasing the love of natural by using recyclable components and packaging, using natural mineral and plant colors to create gorgeous shade ranges, using natural actives as beneficial in all products. Each product a portion of the proceeds go to support cleaning ocean causes. Every Pacifica line is 100% vegan and cruelty-free. PETA-certified.